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Company valuations plummeted in 2022 causing strategic buyers to pause their acquisition activities. Private equity firms that still had cash scooped up scaled companies at lower prices. High interest rates kept many acquirers on the sidelines. 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If it’s not obvious how your product helps me specifically, then describe specific use cases so I can apply it to my world. Web content creators have confused use cases with case studies or “Solutions” pages listing features under industry titles. Do that in an M&A deck and you won’t get acquired. Here’s how Uber did it in their first pitch deck. I love the focus on clarity over design! I don’t have to come up with my own ideas about how to use “UberCab”! They did it for me, and now I get it. https://images.squarespace-cdn.com/content/v1/663fa2a5451ce3100f4d9cfb/7b92e9b4-f146-4d53-860f-9a27a1fb7b4e/mona-5.png Blog - STOP BUILDING SH***Y WEBSITES! - Here’s a great website example from Placer.ai on a clear set of use cases using “Human Speak”. You can scroll through industries at the top, and under each industry, the company has listed two or three specific questions you might be asking yourself and how their product would help you get the answer. No marketing-speak. 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