My tech startup failed due to 3 mistaken assumptions—entrepreneurs take note

It's been a decade since my startup folded. In writing my new book 𝑺𝒂𝒊𝒍 𝒕𝒐 𝑺𝒄𝒂𝒍𝒆 this past year, along with my co-authors Maria Fernandez Guajardo and Heather Jerrehian, I decided to sit down and deeply analyze the mistakes we made. And we made many! The underlying mistake in all of them was a reliance on assumptions.

Read about my experience and why I believe the experience was still a success in this Fortune article!